Online Marketing
Your website is one of the key sales tools for your organisation, provided it is marketed actively and regularly. As part of your project we can perform a number of tasks that will form the foundation of your ongoing online marketing program.
Keywords Analysis
Before any search engine optimisation work can commence we need to determine what keywords your potential visitors will use to find you in search engines. Finding effective keywords is a balance between: identifying the most likely words that visitors will search on, and ensuring that the chosen words are not too broad as to return too many competing results.
Visibility
When we build your website we make sure that the underlying HTML is very visible to search engines, enabling them to find their way around your site (including into the content managed and database driven areas). We structure each of the pages so that keywords are placed in the title and main headings of the page and we factor out programming and style sheet information so that they don’t obscure your content.
Links to your site
To improve your ranking further we encourage you to approach other websites to get links to your site. These sites would include other organisations operating in your sector, but obviously not competitors.
Google Adwords
Finally, we can set up a Google Adwords campaign for your site. This is a very cost effective way of reaching new customers in a targeted way (by picking keywords relevant to your services). In our experience (and going by the experience of many of our clients) a Google Adwords campaign often gives better return on investment than traditional search engine optimisation work.
What next?
If you need more of a marketing push, we can recommend you to one of our partner agencies that specialise in online marketing. They will create a custom online marketing project to fit your budget and manage the day to day activities to deliver you more clicks and more customers.